SUSTAINABLE DEVELOPMENT THROUGH TRADITIONAL INDIAN KNOWLEDGE SYSTEMS: A CASE STUDY OF EAT RAJA BANGALORE, INDIA

Authors

  • Dr Yogita K S Assistant Professor, Department of Economics, Jain Deemed to be University, Bangalore Author
  • Dr V. Basil Hans Research Professor, Srinivas University, Mangalore (Karnataka). Author

DOI:

https://doi.org/10.70644/as.v13.i1.5

Keywords:

Zero-waste, Sustainability, Indian traditions, Circular economy, Environmentally responsible business operations, Community involvement

Abstract

Eat Raja, located in Malleshwaram, Bangalore, is India’s first zero-waste juice shop. This study explores how Eat Raja integrates traditional Indian knowledge systems with modern sustainability practices to create a zero-waste ecosystem. By eliminating plastic use, composting organic waste, and promoting community engagement, Eat Raja sets an example for sustainable business operations. The study underscores the significant role such enterprises play in fostering environmental conservation, reducing waste, and supporting the local economy. Furthermore, the paper examines the impact of these initiatives on consumer behaviour and their potential to influence policy decisions toward more sustainable business practices.

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Published

31-01-2025

Issue

Vol. 13 No. 1 (2025): Vol 13, Issue 1, January 2025

Section

Articles

License

Copyright (c) 2025 Author(s)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

K S, D. Y., & Hans, D. V. B. (2025). SUSTAINABLE DEVELOPMENT THROUGH TRADITIONAL INDIAN KNOWLEDGE SYSTEMS: A CASE STUDY OF EAT RAJA BANGALORE, INDIA. Al-Shodhana, 13(1), 79-93. https://doi.org/10.70644/as.v13.i1.5