ENHANCING CONSUMER VIGILANCE AND MITIGATING TACTICS AGAINST INTERNET SHOPPING FRAUD

Abstract

Cyber fraud poses a growing threat to individuals and organizations worldwide, exploiting vulnerabilities in online systems and human behaviours. By examining prevalent cyber fraud tactics, such as phishing, identity theft, and social engineering, the paper highlights key vulnerabilities and proposes effective countermeasures. It emphasizes the importance of consumer education, awareness campaigns, and technology-based solutions, such as two-factor authentication and real- time fraud detection systems. Additionally, the role of regulatory frameworks and industry collaboration in combating cyber fraud is discussed. Through a combination of consumer empowerment and technological innovation, this paper aims to contribute to the development of a more resilient online environment where consumers can navigate digital spaces with confidence and reduced risk.By addressing these gaps, the research aims to contribute to the development of more effective strategies for protecting consumers in the digital marketplace. The findings provide valuable insights for policymakers, e-commerce platforms, and consumer advocacy groups, underscoring the importance of a collaborative approach to enhancing consumer protection against internet shopping frauds.